Biggest Niches

A breakdown of the niches that generated the most revenue during Black Friday and Cyber Monday 2019.

Women’s Clothing
& Accessories

The fifth biggest niche during Black Friday and Cyber Monday 2019, with a 50.92% increase in revenue, was Women's Clothing & Accessories.

Even though women’s clothing & accessories typically generates more revenue than men’s clothing & accessories, the latter pipped it to the post last year. 

It goes to show that clothing in general is a fantastic choice for store owners looking for products for their stores, especially during Black Friday and Cyber Monday.
#5

Women’s Clothing
& Accessories

+50.92%

Consumer Electronics

From the top five best-selling categories of products, Consumer Electronics saw the least amount of growth during Black Friday and Cyber Monday in 2019. 

There was only a 10% increase during the shopping holiday. Any increase is great, of course, but 10% might not be as big as you’d expect for the fourth biggest niche. 

Still, because Consumer Electronics is such a strong niche it makes its way into the top five best-selling niches, even without explosive growth.
#4

Consumer Electronics

+10%

Men’s Clothing & Accessories

Third on the list of the biggest niches on Oberlo we’ve got Men’s Clothing & Accessories. 

As we mentioned above, this niche placed higher than Women’s Clothing & Accessories, which usually generates more revenue. 

That’s because Men’s Clothing & Accessories saw a huge spike in sales during Black Friday and Cyber Monday 2019.

Products from this niche generated a 95.87% growth in revenue over the weekend.
#3

Men’s Clothing
& Accessories

+95.87%

Jewelry & Accessories

Jewelry & Accessories was the second best-selling category of products during the Black Friday and Cyber Monday weekend in 2019. 

This niche saw a huge spike in sales during the shopping event, generating 51.6% more revenue than it did the week before. 

Jewelry & Accessories is consistently in the top five best-selling categories of products on Oberlo, so it’s no surprise that we find it in the top five during the biggest shopping weekend of the year too.
#2

Jewelry & Accessories

+51.63%

Home & Garden

Products from the Home & Garden niche generated the most revenue over the Black Friday and Cyber Monday weekend in 2019.

This means that this was the best selling niche of products during the biggest shopping weekend last year. 

When we compare the data for Home & Garden with the previous week, we found that there was a 35.7% increase in sales.

And interestingly enough, it generated 50.5% more revenue than the second best-selling category of products, Jewelry & Accessories. 

Home & Garden was the niche the bestselling category of products during Black Friday and Cyber Monday 2018 too – it’s definitely a niche to look into if you’re looking for new products.
#1

HOME & GARDEN

+35.71%